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When it comes to creativity, I don't play it safe. Because after 20 years of crafting everything from engaging product copy to clever book content to social conversations to heck, even heartfelt eulogies, I know cutting through the noise requires sharp wit and an even sharper tongue.

My creative approach borders on rebellion, especially to those who find no comfort in discomfort. Going against the grain – my north star, if you will – isn't for the followers; well-worn paths only lead to destinations for the masses.

Creative discoveries, new ideas and ah-ha moments mean traversing tough terrain in foreign territory with heightened risks of dead ends. Stealing from Robert Frost, "I took the one less traveled by, and that has made all the difference."